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Are you still skeptical? Read this HOT article.

2001: What's Next for the Internet Personalization and pervasiveness will be
two big Internet trends. Predicting the future, it has been said is a fools
game.
Recall, for instance, that in the 1950s, Tom Watson, founder of IBM, famously
predicted that the worldwide market for computers would probably peak at about
100. Or that up until a few years ago, Microsoft founder Bill Gates was
dismissing
the Internet as a serious force in American business. But Watson and Gates are
hardly alone. At this time last year, for instance, who could have predicted
Shawn Fanning, 19-year-old creator of Napster, would grace the covers of major
news weeklies and cause a revolt in the music industry?

Who would have thought the phrase "ILOVEYOU" would strike fear in the hearts
of techies worldwide. Probably not many. As such, forget about precise
predictions
for the coming year. Looking at what happened this year and based on discussions
with numerous industry experts, though, here are a few general trends that
appear
to be "can't miss" picks for
2001.

1. The Internet Will Be Everywhere Some are already referring to it as
the "Evernet." Expect the Internet to be everywhere you want it to be, and when
it's not there, you will likely be able to take it there. The mobile Internet
appears to be an absolutely unstoppable trend. Gartner Group, for instance,
reports
that by 2003, wireless data-communication devices will outnumber PCs connected
to the Internet. Last year, Gartner adds, the total number of cell phones
shipped
worldwide exceeded that of automobiles and PCs combined. So expect the Internet
to become increasingly mobile.

2. The Internet May Look Slightly Different One of the biggest changes that may
well happen to the Internet in the coming year will be the introduction of new
domain names. The Internet Corporation for the Assignment of Names and Numbers,
or ICANN, recently approved seven new top-level
domains, or TLDs, most of which are expected to be operational by the second
half of the year. Office.com readers may be particularly interested in the
".biz"
TLD for businesses and the ".pro" domain for accountants, lawyers and
physicians.

3. The Internet Gets To Know You A major buzzword in technology today is
"personalization."
Expect personalization of the Internet to be taken to new heights next year.
What do you think were the big developments of year 2000? Or the big trends to
watch in 2001? Other predicted big trends to watch in 2001: ASP's and CSP's.
The Internet market space is narrowing
down to two major categories: hardware and services. Within services, it will
be three major companies:
1. Brands
2. ASP's
3. CSP's
The Brands will be the companies that attract the mass market. They will have
the known name and continue to expand their product and service selection to
keep people connected to them. That is where the ASP and CSP opportunities come
in. The ASP (Application Service Provider) will provide a neat service that uses
the Internet. Examples include online storage of documents or links, word
processing
applications, email services like Hotmail, etc. The CSP (Content Service
Provider)
will be the aggregator
of content. This will be the "knowledge domain" expert. The Brands (of which
there will be less than 10) will contract with the ASP's and CSP's (of which
there will be tens of thousands) to add services and content to their brand.
AOL is one of the best examples of this -- they are not a technology company
nor a content provider. They attract the mass market and get their services
and content from other providers. This will apply to the new breed of free ISPs.
For 2001 Keep an Eye on Free ISP . . . The changes have already begun. In the
2000 calendar year we all sat and watched as nearly one free ISP per month went
out of business. They all had the same leaky-logic business model. That is -
despite how lousy the access or service is . . people will keep using it - if
it's free. WRONG! They won't! Why couldn't they see this coming? With all
the resources available to the likes of AltaVista how did they miss the
obviously,
impossible situation? Where will it go from here? Some people are already
hailing
Lancaster, PA. based GOING PLATINUM INTERNET'S CEO, ALAN CATALAN as a genius.

To give you an idea of the future, consider the fact that GP's free internet
service has purportedly signed more than 150,000 subscribers and they don't open
for business until January 15, 2001. Why? Take a look at the difference over
past free ISP sites:
1. Worldwide free access without streaming advertising banners
that infuriate users.
2. Free Dish based technology Internet access will allow
for high-speed connection without the DSL/Cable price tag.
3. Unlike AOL, or other so-called 'free ISPs, the subscribers are actually
partial
owners of the ISP and share in the revenue of the ISP.
In the year 2001 you will see people drop off paid dial up access and swarm to
the new breed of free ISP. Not only will they save the monthly Internet access
fee, but will actually be paid each and every time that they log on. More
importantly,
the quality and speed of the free ISPs will exceed those of paid access. For
the year 2001 look to see the demise of paid dial up ISPs and the rise of a
whole
new breed of free ISPs with all kinds of catchy perks and benefits to
subscribers.
Pay for Internet access? You must be kidding!
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