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2009 Mobile
Excellence Awards Call For Submissions
The Mobile Excellence Awards is now officially accepting
submissions for 2009 at http://www.mobilexawards.com
We look forward to recognizing the rising stars in mobile
entertainment to include media, marketing &
technology. From start-ups to social media to studios, 2009 is
the year to stand up and be recognized as the best of the best in
mobile entertainment.
The MEAs are proud to be officially affiliated with and supported by
industry-leading, global analyst firm, The Yankee Group. The
MEAs will announce this year's finalists at the 4G
World/Mobile Internet World, September 15th-18th, at a
special press conference in Chicago, produced by The Yankee
Group. The MEAs will choose companies from the pool
of MEA finalists to sit on the mobile entertainment panel so be
sure to get your submissions in on time!
The 2009 Mobile Excellence Award Categories:
Mobile Ambassador Award recognizes the individual
who has most effectively supported the goals of the
mobile industry, its programs, and the mobile community
at large. And, of course, his/her perspective company in making
a difference. This candidate must posses
leadership within a perspective company and/or industry ie, public
speaking, taking a stance on authority leadership issues within
the industry and community, leadership skills, industry
support (local or global industry
related associations), knowledge sharing and of course,
passion to make a difference. If you know anyone whom
you feel would be a good candidate for the 2009 Mobile
Ambassador Award, please nominate them with a description of why you
feel they would be a good candidate to MEA Chair, Sarah Miller at smiller@...
MOBILE BUSINESS
Best Start-up - Honors the mobile entertainment oriented
company less than 3 years in business which has achieved the most
success
Best Mobile Innovator - Honors a company which has proved to
be the most progressive or launched the most groundbreaking
product/service/model
Best Mobile International - Honors mobile companies which have
proved to be the most progressive or launched the most groundbreaking
product/service/model from outside the U.S
MOBILE TECHNOLOGY
Best Mobile Advertising - Honors the best mobile advertising
platform, service, function or package serving the advertising
community or that is consumer friendly in integrating the advertising
experience
Best Mobile Social Network - Honors the best social mobile
network platform, service, function or environment as part of overall
offering, or that integrates a consumer friendly social network into
the overall experience
Best Mobile Product or Service - Honors the best mobile
applications, to include, search, navigation tools, LBS services,
etc. in at least one or more markets, with products or services that
have helped corporate or mobile users to work smarter and "do
business better"
Best Mobile Technology Breakthrough - Honors the contribution
that Mobile Operators, manufacturers, and suppliers make to increase
mobile usage, ARPU, expand the user experience, and helps expand
business opportunities
Best Mobile Delivery Platform - Honors companies that have
developed or contributed a mobile application to deliver mobile
content, entertainment or Value Added service that enhanced content
delivery platforms and attracted new mobile users
MOBILE MARKETING
Best Advertiser - Honors the brand whose campaigns have made
the best use of mobile platforms, technology and apps such as
banners, click-to-call, advergames, targeting and international reach
to build and promote itself
Best Mobile Brand/Marketing Campaign - Honors the mobile
marketing campaign that was either created for a brand or on behalf
of an entertainment property, which makes the best use of viral
marketing to enhance a brands consumer awareness through mobile
adoption
Best Mobile Viral Campaign - Honors the campaign that utilizes
new industry sectors, include advertising supported mobile content
models, video clips, or promotional campaigns using MMS, SMS, video,
mobile couponing etc. and successfully used call-to-action or other
transactions to collect data and/or drive sales or activity related
to sales
MOBILE ENTERTAINMENT
Best Mobile Video Programming - Honors the company whose
overall programming offers the consumer the best video entertainment
experience
Best Mobile Game - Honors the best out of all game content
categories combined, including casual, multiplayer or original
Best Mobile Music Application - Honors best out of all music
content categories combined, including ring tones, library, radio, or
other music experiences
Best Original Content for Mobile Entertainment - Honors the
best content developed for mobile as an extension to a traditional TV
show or series, fiction or non-fiction
Best Mobile Original Program For Film - Honors Short
Films/Documentaries, feature programming/ show(s) fiction, non-fiction
or other narrative video/graphics content created specifically for
mobile devices
Best Community/Fan Content - honors integrated content,
activities and/or interactive experience created to serve specific
interest groups or fan base of particular entertainment artist or
program
Best Mobile Content Development - Honors the company that has
developed the most innovative User Generated or professionally
produced content that engages the mobile user and enhances the
traditional mobile content experience
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